SUMMARY OF " COCA-COLA AMATIL INDONESIA"
Name : Muhammad Rios Ikhwan Al Manu
Class : D3 MTU A
NIM : 223115025
Company Profile
Coca-Cola Amatil Indonesia (CCAI) is a manufacturer and distributor of non-alcoholic beverages the leading ready to drink which has been operating in Indonesia since 1992. CCAI manufactures and distributes products under license of The Coca-Cola Company. The head office of Coca-Cola Amatil (CCA) is located in Sydney, Australia, and has been listed on the Australian Securities Exchange. CCAI's parent company, is one of 20 companies featured in Australia. CCA is one of the largest bottlers of non-alcoholic beverages ready to drink in the Asia-Pacific region and one of the Coca-Cola bottling company in the world.
CCA employs almost 16,000 people and has access to over 270 million consumers through more than 690,000 active customers.CCA has a rich history and diverse because it has operated for more than 100 years. CCA is currently operating in six countries, namely Australia, New Zealand, Fiji, Indonesia, Papua New Guinea, and Samoa. CCA in Indonesia employs more than 12,000 workers.
A large number of external parties such as customers, suppliers, and service providers also derive revenue from business with CCAI. Currently CCAI has 8 factories in Indonesia, namely Cibitung, Cikedokan, Bandung, Semarang, Surabaya, Bali, Medan, and Lampung and operates with more than 200 sales and distribution centers throughout Indonesia. For the source of the basic ingredients of drinks, services and goods that are not associated with the product, CCAI has more than 2,800 suppliers.
BRAND AND PRODUCT PORTFOLIO
We now produce and market 6 ready to drink categories with 13 brands.
Today, Coca-Cola beverages are produced and sold in the country by the Company’s two authorised local bottling partners:
Coca-Cola Amatil Indonesia (CCAI) has been operating in Indonesia since 1992 and provides all the company product variants, including bottled water in all parts of the country except North Sulawesi. CCAI owns and operates 8 bottling plants, in: Cibitung, Cikedokan, Bandung, Semarang, Surabaya, Bali, Medan, and Lampung.
The Coca-Cola System in Indonesia also include Commercial Product Supply Indonesia (CPS). It focuses its activity in producing beverage base for bottling manufacturing plants. Beside Indonesia, CPS also exports its products to neighboring countries like Singapore, Australia, New Zeland, Cambodia, Vietnam, and Thailand.
The Coca-Cola Company owns the trademarks and provides the concentrate for its products to the local bottling partner, and a local service office, Coca-Cola Indonesia (CCI), focuses on marketing the Company’s brand locally.
ABOUT COCA-COLA AMATIL INDONESIA
Coca-Cola Amatil Indonesia (CCAI) is a leading manufacturer and distributor of non-alcoholic ready to drink beverages and has been operating in Indonesia since 1992. It manufactures and distributes under license, the trade market products of the Coca-Cola Company.
Coca-Cola Amatil’s (CCA) head office is in Sydney, Australia, and the Company is listed on the Australian Securities Exchange. With a market capitalization of over US$ 10.2 billion, CCAI’s parent company,is one of Australia’s ‘Top-20’ listed companies.
CCA is one of the largest bottlers of non-alcoholic ready to drink beverages in the Asia-Pacific Region and one of the world’s top Coca-Cola bottlers. CCA employs nearly 16,000 people and has access to more than 270 million consumers through over 690,000 active customers.
CCA has operations in six countries – Australia, New Zealand, Fiji, Indonesia, Papua New Guinea and Samoa and has a rich and diverse history spanning over 100 years of operations.
CCAI employs over 12,000 local employees. A significant number of external parties made up of customers, suppliers and service providers also derive their income from trading with CCAI.
CCAI currently has 8 manufacturing plants across Indonesia; Cibitung, Cikedokan, Bandung, Semarang, Surabaya, Bali, Medan, and Lampung and operates with over 200 authorised Sales and Distribution Centers across Indonesia. For sourcing raw materials, services and non-product related items CCAI has over 2,800 suppliers within its supply chain.
MARKETING ACTIVITIES
Marketing activities are our way to speak to our consumers. With missions to refresh the world and inspire moments of happiness and optimism, we are connecting with our consumers in a creative, fun, and responsible way.
SALES OPERATIONS
Market Share
Coca-Cola is the market leader in Carbonated Beverages and Fruit Juices, it has a strong presence in the Ready to Drink Tea category.
Successful in both the Traditional Market through Direct Distribution, Wholesalers and ‘Managed Third Party’, Coca-Cola is also successful in the Modern Trade with distribution via Hypermarkets, Supermarkets and Mini Marts.
Customer and Distributions
Our products are sold in the majority of Indonesia’s approximately 1.5 million beverage outlets.
We generate economic support through 600,000 numbers of customers and 2,800 suppliers within our supply chain.
Over 310,000 company owned coolers are placed in the market. All of these coolers are equipped with EMS, a device to reduce energy consumption up to 35%.
Difference Between Coca Cola Company and Coca Cola Amatil Indonesia
- The Coca Cola Company
Owner Ship of brand and Coca Cola trandmark
- Coca Cola Amatil Indonesia
Well sell, manufacture and distribute under lincense, the trade market product of The Coca Cola Company